Motivational or incentive travel has become very important in order to reach the goals set by the companies. As a matter of fact, nowadays its effects have extended to other areas, unsuspected until today. With the arrival of the Outdoor Activities and the Teambuilding, conventions have become informal events where the personal relationships are fomented and where the activities have a very important motivational role.

Incentive travels have evolved very much, mainly due to the facility to travel. There are many offers in the market place and this makes more difficult to find a trip which is really motivational.
This situation becomes more complicated when the people that have to be motivated are executives or high purchasing power people… How can such a trip motivate them if they can allow themselves trips to anywhere?.